First-Light USA has been the innovation
leader in the design and manufacture of
hands-enabling lighting tools that are
made in the USA

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The company specializes in personal
lighting tools designed for the demands
of military, law enforcement, and
personal defense applications. The
company’s products allow for maximum
use of the hands while maintaining
full control of the light. The company
planned to launch the new TORQ™

Light at the 2016 SHOT Show , the
Shooting, Hunting and Outdoor Trade
Show and Conference for the
firearms, ammunition, hunting and
shooting accessories industry. SLV
PR recommended using the show as a
platform to launch the product.

“Getting caught in the dark of a cold night without a reliable flashlight

can range from annoying to deadly. That’s why we’re glad to see the

newest military grade flashlight from FirstLight, the Torq.”

- Roy Berendsohn, Senior Editor, Home, Popular Mechanics

Trade show support; press kit development and pre and post show media relations outreach with show media attendees.

Over the course of three days, SLV PR
scheduled 17 media appointments with
First-Light USA executives and key
media. Those that were unable to meet
in person, were sent product information
post show.

Additionally, SLV PR created and reached out to a broad list of media consisting of national and regional media covering shooting, the outdoors, hunting, gear, firearms and law enforcement. Publications with top circulations and unique monthly visitors were offered product samples. Overall, the launch yielded more than 5 million media impressions.