First-Light USA has been the innovation
leader in the design and manufacture of
hands-enabling lighting tools that are
made in the USA


The company specializes in personal lighting tools designed for the demands of military, law enforcement, and personal defense applications. The company’s products allow for maximum use of the hands while maintaining full control of the light.

The company planned to launch the new TORQ™ Light at the 2016 SHOT Show, the Shooting, Hunting and Outdoor Trade Show and Conference for the firearms, ammunition, hunting and shooting accessories industry. SLV PR recommended using the show as a platform to launch the product.

“Getting caught in the dark of a cold night without a reliable flashlight

can range from annoying to deadly. That’s why we’re glad to see the

newest military grade flashlight from FirstLight, the Torq.”

- Roy Berendsohn, Senior Editor, Home, Popular Mechanics


Over the course of three days, SLV PR scheduled 17 media appointments with First-Light USA executives and key media. Those that were unable to meet in person, were sent product information post show.

Additionally, SLV PR created and reached out to a broad list of media consisting of national and regional media covering shooting, the outdoors, hunting, gear, firearms and law enforcement. Publications with top circulations and unique monthly visitors were offered product samples. Overall, the launch yielded more than 5 million media impressions.