The Libman Company is a family-owned company that has been making quality cleaning tools since 1896. The company manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses.
Each year, SLV PR and Libman visit New York City and Des Moines, Iowa to meet with editors from major consumer magazines and online outlets that include Good Housekeeping, Martha Stewart Living, Apartment Therapy, Redbook.com, FOOD Network Magazie, HGTV Magazine, Woman’s Day, Real Simple, First for Women, Woman’s World, Parents, Redbook, HGTV Magazine, and Better Homes & Gardens and all of its special interest publications
We use this time to introduce Libman’s latest products which are presented to the editors along with a press kit. We also take this time to unveil the results of our annual consumer cleaning habits survey. In addition, we receive feedback from editors for their upcoming editorial needs and what questions they would like included in the next year’s consumer cleaning habits survey. The face-to-face time is integral in keeping Libman top-of-mind throughout the year.
“I kept a Libman dustpan-and-brush set by my dog’s bowl
for stray kibble. And the teeth on the pan could be used to
clean the brush fibers.”
- Kristen Flanagan, Senior associate editor, MarthaStewart.com
Since 2010, SLV PR has helped Libman achieve hundreds of billions of media impressions in coveted media outlets that reach women ages 25 -64, Libman’s target audience.